Do you know what it’s like to buy from your business? Do you understand your customer’s buying journey? Do you know what hoops you make your customer jump through in order to do business with you?
Is it possible that your buying process is annoying your customer?
Regardless of whether you run a large enterprise or a small business, your customer’s experience of you will attract them to come back again and again – or frustrate them until they are lured away by your competition. If they think you don’t care, they’ll happily go somewhere else.
This week we focus on common things business owners do to drive customers away, and what to do about it!
