What we’re covering today is your “X Factor”. This is a unique quality that your business has that makes you stand out from your competition. It’s what brings your clients back again and again. It’s what keeps them loyal. It’s what makes them never even consider working with the competition. Your X Factor could be […]
Video can be used to communicate with your customers, your staff, and even improve your sales processes. This week I sat down with Raymond Tuquero – filmmaker, videographer and the owner of Creative Crunch Productions to discuss how to effectively use video to grow your business. We had a wide ranging conversation that included Raymond […]
In this fifth and final video in my series on how to improve your sales, I take a look at the after sales follow up. You see, following up with customers is critical even when you’ve already made the sale. While you may be tempted to think your job is over, there’s more to the […]
For this fourth video in my mini series on how to improve your sales, I share how you can structure a sales meeting. When having conversations with customers, it’s important to make the most out of your time together. With the right structure, you can make all of your sales conversations more effective for everyone […]
Today, to continue my mini series on how to improve your sales, we specifically look into 3 TIPS on how to improve your sales process and increase business. To have an effective sales process, you’ll want it to be consistent and replicable. And we cover exactly how you can achieve that in this video. You […]
Today’s video in our series on improving your sales is about the customer buying cycle. Essentially, this is the customer decision making process that leads to someone making a purchase, and it includes several criteria that are important to understand so you can improve on your sales process. First of all, there’s the time frame […]
Recently, I’ve been asked by many people how to get improved sales figures. The key thing is to prioritize customer goals and solve customer problems. In this video, I discuss the importance of having the RIGHT and EFFECTIVE MINDSET when it comes to approaching customers for sales. This 5-part video series will help you attain […]
Let’s talk about how to improve your marketing. Here’s a question for you – does your product marketing pass the “So What?” test? Potential customers who engage with your marketing will ask the question, “so what?” before deciding whether they will purchase. This means that your marketing campaigns need to be focused on benefits, not […]
Have you ever had a situation in your business where despite all the high quality effort and time and service you’re putting into your clients, you’re just not making the profitability that you feel that you should? If you’re there now, or if you’ve ever been there, I want to share with you a little […]
There shouldn’t ever be a need to use pushy sales tactics, but it is important to be persistent when it comes to selling. A lot of business owners are happy to take a call and help someone; but they often don’t want to do an outbound call, go to a networking event, or otherwise follow […]