Are you Customer-Centric or Actually Inauthentic?

Earlier this week I received a message on LinkedIn that was clearly an inauthentic, boilerplate, copy/paste script – you probably receive them all the time too. You know the type I mean… “Hi Dan, would you be interested in exploring the joys of business ownership…” But here’s the thing. Authentic marketing requires authentic communication. It […]

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Your Business is NOT Your Self Identity: How to Thrive In & Out of Work!

Many business owners tend to get their self identity entangled with their work identity. And it’s completely understandable. In order to build a business, it takes a whole lot of blood, sweat, and tears. There’s a certain amount of pride and attachment that naturally goes along with that kind of effort. This is what’s known […]

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