Are you Customer-Centric or Actually Inauthentic?

Earlier this week I received a message on LinkedIn that was clearly an inauthentic, boilerplate, copy/paste script – you probably receive them all the time too. You know the type I mean… “Hi Dan, would you be interested in exploring the joys of business ownership…” But here’s the thing. Authentic marketing requires authentic communication. It […]

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Your Business is NOT Your Self Identity: How to Thrive In & Out of Work!

Many business owners tend to get their self identity entangled with their work identity. And it’s completely understandable. In order to build a business, it takes a whole lot of blood, sweat, and tears. There’s a certain amount of pride and attachment that naturally goes along with that kind of effort. This is what’s known […]

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How to Identify Your Business Weaknesses (and they may not be what you expect)

In this video, I discuss the importance of identifying your business weaknesses so that you can fix them before getting “shot down.” You see, often the areas of improvement that make businesses most vulnerable are, in fact, ones that we wouldn’t necessarily think of. The reason I talk about getting “shot down” is because during […]

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My Five Secrets Of Closing The Sale: How To Start Overcoming Objections To Price

Many entrepreneurs stumble when customers challenge their price because they don’t have the tools for overcoming objections. In this video, I share five secrets of closing the sale that will help you handle any resistance to your price. The first secret is to stop discounting. This is a common sales mistake, and it makes sense. […]

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Are Your Best Customers Finding You?

Are you attracting all the best clients to your business? And specifically the ones that are in your Target Market? Watch today’s video for a strategy on how to help your Target Market find and recognize you as the very best provider of your product or service. Connect with me on LinkedIn Schedule a Discovery […]

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How to Get a Return on your Digital Marketing Investment: Interview with Jason Gervais

Do you know how to effectively market your business online? Often business owners aren’t sure what to do, and there’s a lot of conflicting advice about what‘s right for their business. SEO? Website? Social Media? Pay-per-click? Etc.. In this week’s Rev Up Your Business Video, I interview digital marketing veteran Jason Gervais, CEO of WebROI, […]

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Robbing the Emotional Piggy Bank

Whenever we interact with our customers, we are having an impact on them. The impact is rarely neutral, and usually either positive or negative. When we have a positive impact, its like making a little deposit into their emotional bank account. Having a negative impact on a customer is like making a withdrawal from their […]

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